Discover AuroChronos – International Festival of Independent Watch Brands

Welcome to AuroChronos Festival, where our name reflects the core values of this unique event.

AUROCHS represents strength, freedom, and resilience, embodied by the powerful wild animal symbolizing the determination needed to succeed in the watch industry. This name also evokes the growing appreciation for traditional watchmaking and craftsmanship, inspiring the uniqueness and distinct character found in independent watch brands.

CHRONOS, the Greek god of time, signifies creation and the flow of time. His emblem, the hourglass, invites us to return to the roots of small, independent watchmaking ateliers that embrace distinct styles and individuality. At AuroChronos Festival, we celebrate these independent watchmakers who contribute invaluable originality to the industry, coexisting alongside the larger players in watchmaking.

AuroChronos Festival acknowledges the diversity in the watchmaking world, from renowned global brands to niche independent creators. While we admire the accomplishments of leading companies, our focus lies in supporting those who offer unique, tailor-made designs that cater to the tastes and preferences of watch enthusiasts.

AuroChronos Festival celebrates independence and unique design. We also honor brands that began as small, independent workshops and, despite their success, have remained true to their core values. Many of these companies are still family-owned or are run by passionate individuals who have returned to their roots in watchmaking.